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42Below: The Mono Rainbow Arch

7 May 2009 No Comment

42below-chairposter_580

One of the amazing things feeding functionalfate is, that after all these years I would still find incredible stuff that super-wows me. Here is a video I just came across, that you 100% have never seen before.

Found on a smart promotion site for New Zealand vodka brand 42Below. Vice-mag tonality, quirky graphics – lovely stuff. Plus music by Four Tet in the clip.

Here on ff we had the rainbow tower from Dominican Republic Shampoo Collective earlier on, not too far off the rainbow arch.

P.S. You may of course pass crappy YouTube and watch the video in better quality there on Vimeo.

EDIT: The agency who produced the campaign was The Glue Society.

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